Broadcast license
Permission to broadcast video or audio content on television or radio. The license is issued by regulatory authorities (for example, in Russia - Roskomnadzor) and allows you to legally broadcast content to a wide audience. It is usually required for television channels, radio stations, and online broadcasting platforms.
Animatic
Simplified, black-and-white, or color storyboard, often voiced, consisting of a sequence of static images (frames) with music or sound effects. It is used at the pre-production stage to visualize the script, determine the tempo and rhythm of the future video, as well as to test ideas and concepts before filming or creating a full-fledged animation.
Animation
A technique for creating moving images from a sequence of static drawings, objects, or computer models. It includes various types: 2D, 3D, doll, plasticine, frame-by-frame, etc. It is used to create cartoons, commercials, instructional videos, special effects, and more.
Aerial photography
Shooting videos or photos from the air, usually using drones (copters), helicopters, airplanes, or other aircraft. Allows you to get unique camera angles and panoramic views that are not available on the ground. It is often used for shooting landscapes, real estate, events, construction sites, etc.
Bitrate
The number of data bits transmitted or processed per unit of time, usually per second. In video, the bitrate determines the amount of data used to encode video and audio signals. The higher the bitrate, the better the video quality (less compression, more detail), but also the larger the file size. It is measured in kilobits per second (kbps) or megabits per second (Mbps).
Brief
A short document containing basic information about a project, assignment, or order. In video production, a brief usually includes project objectives, target audience, key message, video format, timing, budget, timing, style, references, and other important details. The brief serves as a starting point for the creative team and helps coordinate the vision of the project between the customer and the contractor.
Backup
A backup copy of data created to protect information from loss in the event of a hardware, software failure, virus attack, or human error. In video production, backup is critically important for the safety of footage, editing projects, and other valuable files. It is recommended to make several backups on different media (hard drives, cloud storage, etc.).
Backstage
The process of shooting or recording "behind the scenes", showing the preparation for filming, rehearsals, the work of the film crew, actors, and the process of creating a video. Backstage content is used to create additional content, draw attention to the project, demonstrate the professionalism of the team, and establish a closer connection with the audience.
Webinar
An online seminar or presentation conducted in real time via the Internet. Webinars are often used for training, marketing, communication with clients, presentations, workshops, etc. They can include video and audio broadcasts, a Q&A chat, and interactive elements.
Video screensaver
A short, static video that is played as a preview or intermediate video material. Screensavers are often used for branding, event presentation, and atmosphere creation. Endings may contain calls to action, links to social media, QR codes, acknowledgements, etc.
Video production
The process of creating video content, which includes all stages from idea development to final editing and distribution. It includes pre-production (planning), production (shooting), post-production (editing, sound and video processing, effects, color correction) and distribution.
VKS
Video conferencing, a technology that allows meetings and negotiations to be held remotely via video communication.
Glambot (robo-arm)
High-speed robotic camera or shooting method: Instantly captures spectacular moments with spectacular slow motion. The participants move, smile, pose, and the camera takes dynamic angles, like on the red carpet.
Graphic design of the video
Visual elements that are added to a video to improve its perception, information content, and style. It includes titles, logos, text bars, animations, infographics, 2D and 3D graphics, transition effects, etc. Graphic design helps to make the video more attractive, understandable and professional.
Grip, key grip
Grip: A member of the film crew responsible for installing and moving lighting and camera equipment, as well as creating various effects using flags, grids, frames, and other devices.
Key grip: The main grip, the head of the grip group, responsible for the technical execution of lighting schemes and working with equipment on the set. He works closely with the director of photography and the production designer.
Dedolite
A type of compact, high-intensity lighting device with precise beam focusing. Dedolights are known for their ability to create clear, directional light with minimal scattering, allowing precise control of lighting on set. They are often used for accent lighting, creating contour lights, and working in confined spaces.
Digital
In the context of video, these are digital video formats, digital cameras, digital editing, digital distribution of content via the Internet and other digital channels. In the modern world, video production has almost completely switched to digital technologies.
Direct mail
A type of direct mail advertising that involves sending promotional materials (letters, brochures, catalogs, flyers, etc.) directly to the target audience by mail. Although it is a traditional marketing tool, in the digital world the term can be used to refer to personalized email newsletters.
Dolly Zoom
The cinematic effect achieved by simultaneously moving the camera forward or backward (on the camera cart - "dolly") and changing the focal length of the lens in the opposite direction (zooming). Creates a visual effect of space deformation, when the object in the center of the frame remains approximately the same size, and the background around it stretches or contracts. It is used to add depth and drama to the frames.
Application plan
A list of all the frames that need to be shot for the video, compiled at the pre-production stage. It includes a description of each frame (size, angle, camera movement, objects in the frame, sound), its number, timing, notes, and other information. The application plan helps to organize the shooting process, control the sequence of shots and not miss anything during the shooting.
Interior photography
Shooting videos or photos indoors, such as homes, offices, studios, shops, etc. requires special attention to lighting, sound, composition, and space management, as interior shooting conditions are often limited.
Exclusive license
A type of license agreement that grants the licensee (the license buyer) the exclusive right to use an object of copyright (for example, videos, music, photographs) in a certain area, for a certain period of time. This means that the licensor (the license seller) cannot grant similar rights to anyone else within the agreed terms.
Communication channel
The means or way of transmitting information from the sender to the recipient. In the context of content marketing, communication channels include social networks, blogs, websites, email newsletters, video hosting, instant messengers, traditional media, and other platforms used to distribute content and interact with audiences.
Kinoflo
A type of fluorescent lighting devices widely used in film and video production. Kinoflo are characterized by soft, diffused light, low energy consumption and low heat dissipation. Available in various shapes and sizes (lamps, panels, tubes). They are ideal for creating soft general lighting, background illumination and working in conditions of limited power.
A set of filming equipment
A set of equipment necessary for video shooting. It can include: camera, lenses, tripod, microphones, lighting fixtures, batteries, monitor, headphones, sound recorder, slider, steadicam and other accessories, depending on the task and the scale of shooting.
Video compression
The process of reducing the size of a video file by removing redundant or less important information. Compression is essential for efficient video storage, transmission, and playback, especially on the internet. There are various compression codecs and algorithms that differ in the degree of compression and the quality of the resulting video (for example, H.264, H.265, MPEG-4).
Content
Any information created and distributed for a specific audience. It includes text, images, videos, audio, infographics, presentations, articles, blogs, social media posts, and other formats. The content can be entertaining, informational, educational, promotional, etc. In video production, content is actually the video itself and all related materials.
The copter
An unmanned aerial vehicle often used for aerial photography. It is equipped with a camera and a control system that allows the operator to remotely control flight and filming. Copters provide flexibility and mobility when shooting from the air, allowing you to get a variety of camera angles and shots.
Creative concept
The main idea or intent of the video, which determines its style, mood, visual solution, and overall orientation. The creative concept is developed at the pre-production stage and serves as the basis for the script, storyboard and all further production. It should be original, memorable, and consistent with the goals and objectives of the project.
Close-up of plans
The degree of proximity of the subject in the frame. The main types of close-up plans:
* General view (OP/Wide shot): Shows the general scene, the place of action, the characters in the environment.
* Medium shot: Shows the character from the waist or chest up, focuses on actions and interactions.
* Close-up: Shows the face or detail of an object, focuses on emotions and details.
* Detail (D/Extreme close-up): Shows a very small detail, such as an eye, a drop of water, a texture.
The climax
The highest point of tension, emotional uplift, or dramatic conflict in the plot of a video clip, movie, or story.
Logline
A short (usually in one or two sentences) description of the plot of a movie, video clip, or story that conveys the main idea.
Logoshot
A frame or short video clip showing the logo of a brand, company, or product. Logoshots are often used at the beginning and/or end of videos for branding and recognition.
Longrid
Voluminous text material (article, report, research, etc.) intended for thoughtful reading. In digital format, longrides are often supplemented with multimedia elements: photographs, videos, infographics, audio, and interactive elements to make reading more fun and informative.
Microphone fishing rod
A long rod or telescopic tube on which a microphone is attached to record sound on the set. The fishing rod allows you to position the microphone close to the sound source (for example, to a speaking actor) without getting into the frame. The boom operator monitors the position of the microphone and moves it according to the movement of the actors.
Mounting
The process of creating a complete video clip from individual captured fragments (frames, takes). It includes selecting the best frames, gluing them in a certain sequence, adding sound, music, graphics, transition effects, color correction and other types of processing. Editing is a key stage of postproduction, determining the rhythm, dynamics and emotional impact of the video.
Mounting transition
A visual effect used to connect two adjacent frames when editing a video. Transitions can be simple (e.g. gluing, dissolving, displacing) or more complex (e.g. 3D transitions, graphical transitions). Transitions help to create smoothness, rhythm, and dynamics in a video, as well as emphasize a change of scenes, time, or mood.
Garbage in the frame
Unwanted or distracting objects that accidentally fall into the frame during shooting. Debris in the frame can ruin the composition, distract the viewer's attention from the main subject, and reduce the professional look of the video. It is important to keep the frame clean and remove all unnecessary items before shooting.
Native video format
A video format that is originally intended for a specific platform or distribution channel and best meets its technical requirements and features. For example, for Instagram Stories, the native format will be a 9:16 vertical video, and for YouTube, a 16 horizontal video.:9. Using the native format ensures optimal playback quality and maximum effectiveness of the content on a specific platform.
Video cheating (rendering)
The process of converting a mounted video project into a final video file, ready for playback and distribution. Rendering includes the application of all effects, transitions, color correction, graphics, soundtracks and other elements of the project, as well as encoding the video into a selected format (for example, MP4, MOV, AVI) and codec (for example, H.264, H.265). The calculation time depends on the complexity of the project, the power of the computer and the selected settings.
The light reflector
A device used in photography and videography to redirect and disperse light. It usually consists of a folding frame with stretched reflective fabric (white, silver, gold, etc.). Reflectors are used to fill in shadows, soften harsh light, create a contour light and control lighting on the set.
Clearing copyrights
The process of obtaining permission to use copyright objects (music, videos, images, texts, etc.) in your video. It is necessary to comply with copyright laws and avoid legal problems. Clearing rights may include obtaining licenses, permissions from copyright holders, or using content with an open license (Creative Commons, etc.).
Transfer of copyright
The process of transferring exclusive rights to an object of copyright (for example, a video clip) from the author (copyright holder) to another person or organization. It is usually formalized by a legal agreement (an agreement on the alienation of exclusive rights). After the transfer of the rights, the new copyright holder gets full control over the use, distribution and modification of the copyright object.
Buttonhole
A miniature microphone that is attached to the speaker's clothes (usually on the lapel of a jacket or shirt collar) using a clip or magnet. The buttonholes provide high-quality voice recording with minimal ambient noise, as the microphone is close to the speaker's mouth. They are often used in interviews, reports, presentations, and other situations where a clear recording of speech is important.
The subprint
Text to embed directly into the video file, making them an integral part of the image. As a rule, the plates with the full name, position, and name of the organization are called a subprint.
Full-screen camera
A digital camera (photo or video camera) with a 36 x 24 mm sensor, which corresponds to the frame size of a 35 mm film. Full-matrix cameras provide high image quality, wide dynamic range, low noise in low light conditions and the ability to obtain a shallow depth of field. They are commonly used in professional photography and videography.
Polarizing filter
A light filter mounted on the camera lens to reduce glare and reflections from non-metallic surfaces (glass, water, glossy surfaces), as well as to increase the color saturation of the sky and foliage. The polarizing filter rotates, allowing you to adjust the degree of effect. It is widely used when photographing landscapes, architecture, cars and other objects where it is necessary to control reflections and glare.
Postproduction
The stage of video production following filming (production). It includes video and sound editing, color correction, adding graphics, special effects, titles, dubbing, sound mixing, mastering and other types of processing to create the final video. Postproduction plays a key role in shaping the style, quality, and emotional impact of a video.
Postrelease
An informational message distributed after the event. The purpose of the post-release is to maintain the interest of the audience, to report on the results, achievements, feedback from participants and organizers, as well as to stimulate further dissemination of content or promotion of the product / event.
Pre-production
The first stage of video production, preceding filming (production). It includes project planning, concept development, script writing, storyboard creation, casting, location search, crew and equipment preparation, production scheduling, budgeting, and other preparatory work. High-quality pre-production is the basis for successful and effective shooting.
Press briefing
A brief meeting with media representatives (journalists, bloggers, etc.) to announce important news, events, or provide information on a specific topic. A press briefing is usually conducted in a question-and-answer format, allowing journalists to receive clarifications and comments from the speaker.
Press release
An official information message for the media, distributed in order to draw attention to a news, event, product or company. The press release should be brief, informative, contain key facts and quotes, as well as contact information for contacting company representatives. It is used for publishing news in mass media, blogs, social networks and other information distribution channels.
Promo video
A short promotional video designed to promote a product, service, brand, event, or idea. Promo videos are usually characterized by dynamic editing, vivid visual style, catchy music and a clear call to action. They are distributed via the Internet, social networks,
Packshot
A frame or video clip showing a product in its packaging or from a favorable angle, usually with an emphasis on the logo and key features. Backpacks are often used in commercials, product reviews, video tutorials, and other types of content where it is necessary to clearly show the product and its branding.
Video Size
The resolution of the video, which determines the number of pixels horizontally and vertically. It is usually specified in the "width x height" format (for example, 1920x1080 is Full HD, 3840x2160 is 4K UHD). The size of the video affects the image detail, clarity, and overall video quality. The higher the resolution, the more details can be seen on the screen.
Storyboard (storyboard)
A series of sketches or drawings representing a sequence of keyframes of a future video clip, movie, or animation. The storyboard visualizes the scenario, helps to plan the composition of frames, camera angles, camera movement, character actions and other visual elements. It is used at the pre-production stage to coordinate the vision of the project, planning filming and communication between the members of the film crew.
Filming schedule
A detailed plan of the filming process that defines the order and time of shooting each scene or frame. The filming schedule takes into account the availability of actors, locations, equipment, weather conditions, time of day, and other factors. It helps to optimize the filming process, effectively use time and resources, and monitor the completion of tasks.
HDR - High Dynamic Range
A technology that allows the camera to capture and display a larger range of brightness and colors than the standard Dynamic range (SDR). HDR videos and photos look more realistic, with deeper shadows, brighter light areas, and richer colors. Requires HDR-compatible equipment for shooting and playback.
