The designer's dictionary. Part 2. Branding from A to Z

Pop-up stands are portable advertising stands that are used for graphic information or image placement at exhibitions, conferences, presentations, forums and other events. The stand structure is a folding aluminum frame, on which advertising photo panels are attached using magnets. Thanks to the flexible design of the fasteners, a beautiful, three-dimensional and three-dimensional appearance of the stand is ensured.

An art installation or sculpture created specifically for the event. Art objects are used to attract the attention of guests, create a wow effect and create a unique atmosphere of the event. They can be interactive, that is, involve interaction with visitors, or serve as a background for photos.

A large advertising poster or canvas, often made of PVC or fabric, used to promote goods, services, or events.

This is a special card with information about a person, which is usually worn on the chest. Badges are most often made of plastic or thick paper and placed in a transparent protective case. They are attached to clothes with a pin, clip or special ribbon (lanyards).

At events, these are large colorful images or inscriptions that are placed directly on the floor at venues for exhibitions, conferences, celebrations, or other events.

Floor graphics are usually printed on a special self-adhesive film, which is then glued to the floor. This film is strong enough that you can walk on it without fear of slipping or damaging the drawing.

Floor graphics can be different:

1. Logos of companies or sponsors of the event.
2. Welcome signs or slogans.
3. Signs indicating the direction of movement or the location of important objects (stage, stands, toilets, etc.).
4. Decorative elements that create a special atmosphere and style of the event.

After the end of the event, the floor graphics are usually removed so that it does not interfere with the further use of the room. But thanks to her, the event becomes brighter, more interesting and memorable for a long time.

A wall or panel decorated in accordance with the corporate identity of the company is used to promote the brand at exhibitions and presentations.

The winder consists of prefabricated curved racks made of anodized aluminum, on which fabric flags are fixed. The pole is a pole on which the flag is attached. The most common forms of winders are the "sail" winder and the "drop" winder. Both of these shapes allow your flag not to wind around the mast even in gusts of wind and remain unfolded so that the image is always fully visible.

A small advertising design on a flexible plastic leg that attracts the attention of customers to the product on the shelf.

Lightweight construction, designed mainly for indoor use. It consists of several chrome-plated pipes and universal fasteners. The banner is attached to the frame with plastic ties (clamps). An inexpensive and fast option.

An event space where guests can participate in various activities, games, or workshops. Interactive zones serve to involve visitors in the event, create positive emotions and vivid impressions for them. Examples of interactive zones can be: a virtual reality zone where guests can try VR games or simulations; a creative workshop where you can create a souvenir with your own hands or participate in a master class; a sports ground with games and competitions; a zone with board games or quests, etc.

A nameplate with the guest's name, used to mark a place at a table at events. In addition to banquets, couvert cards are used at negotiations, conferences and other events where it is necessary to identify a person by name, but for some reason it is impossible to use badges.

Coating the surface of the product with a protective film to increase the service life and add gloss or dullness.

Lamination can be glossy or matte. Glossy lamination makes the colors brighter and more saturated, while matte gives a noble appearance and does not glare in the light. The thickness of the laminating film can also be different, depending on the purpose of the material.

A cord or ribbon for wearing a badge, keys, or other small items around your neck.

A small metal ring that is installed along the edges of banners, banners, and other promotional materials. Grommets are used to make it possible to easily and securely fix the advertising material on the desired surface.

These are a variety of products with brand symbols, such as T-shirts, mugs, key rings, etc. Merch is used to promote the brand and as souvenirs for customers and guests of the event.

A small decorative or commemorative plaque made of metal (such as brass, silver, or bronze), wood, acrylic, or other material. The placard usually has inscriptions, logos, or images engraved or printed on it. Plaques are used to reward, recognize achievements, or to mark important events, dates, or achievements.

It is a device for printing drawings, graphs, drawings and other images on paper or other material. Unlike conventional printers, plotters use writing tools (such as pens or pencils) to create images. Plotters are often used in engineering, architecture, and design to print large and detailed images.

Large-format advertising or decorative poster.

A large banner with logos and branding used as a backdrop for photo shoots and interviews at events.

This is a photo zone consisting of a three-dimensional wooden frame (made of timber), on which a canvas with an image is stretched. Thanks to the three-dimensional design, it looks more solid and presentable.

A lectern is a special stand or stand on which a speaker places his notes or papers during a speech. Usually, the music stand is placed on the stage or in front of the audience. It helps the speaker to place his materials comfortably and look more professional. The music stand is often decorated with the event or organization's logo.

Reception is a place or counter where guests are greeted, checked in and provided with the necessary information. The reception is usually located at the entrance to an event or exhibition. Here, guests can receive badges, the program of the event, and ask questions to the organizers.

It is a compact portable banner that can be quickly rolled up for convenient transportation and storage.

A design for displaying goods, services, or information at exhibitions and presentations.

A printing method in which an image is transferred to a product using a silicone or rubber mold (tampon). Thanks to pad printing technology, modern printing houses have the ability to print images on fountain pens, lighters, key rings, bottle caps, can lids, disposable tableware, perfume packaging, instrument cases, badges, balls, etc.

A screen printing method in which ink is pressed through a special mesh onto the surface to be sealed. The main advantage of such an application is the ability to apply a picture on almost any surface. It is very difficult, or even impossible, to apply a logo or inscription by other printing methods to many, especially fragile or complex-shaped products. Silkscreen printing allows you not only to print, but also to fill in the rough and textured surface of any product.

A printing method in which an image is applied to a surface using ultraviolet ink, which is then dried under UV light. UV printing technology is widely used in the manufacture of branded souvenir products: pens, flash cards, lighters, notebooks, key chains, and other products with the company's logo.

A method of applying an image or text to a fabric by embroidery with threads.One of the most spectacular ways to design a company's textile merchandise.

A photo booth with a hole for the face. A floor shield or a growth figure made of plastic, fiberboard, cardboard or banner fabric with holes for the face (less often also for arms, legs) depicting characters in various poses and situations.

A method of creating a relief image or text on the surface of a material using pressure and high temperature.

This is a special place on the stage or in the hall from where the speaker delivers a speech to the audience. Usually, the rostrum is a small elevation with an inclined surface on which the speaker can place his notes or papers. The podium is often decorated with flowers or symbols of the event. It helps the speaker to feel more confident and attract the audience's attention to his speech.

This is a type of construction that is a weighted modular system of bundles of chrome pipes and fasteners. Suitable for outdoor installation.

It is a desktop structure of small (up to A4) format, usually made of plastic, for placing information or advertising. The stand can be single- or double-sided, providing visitors with a convenient overview of the information offered.

A method of applying an image or text to the surface of a material by mechanically removing a part of it. It is commonly used for making gifts, basic necessities, and packaging.

A sign or plaque that helps you navigate in space and find the right direction.

In the context of advertising structures, a "farm" is a large metal frame on which banners or other advertising materials are attached to create large-scale advertising installations. Bulk farms are most often used for outdoor activities.

A specially designed space at the event where guests can take photos against the background of interesting decorations, branded elements or with props. The photo zone is used to entertain guests and create vivid memories of the event, as well as to promote the brand through photos that people will post on social networks.

This is a lightweight portable advertising banner in the shape of the letter "X". It consists of a folding frame and an interchangeable canvas with an image.

A portable advertising structure that is used to attract the attention of potential customers. Usually the pillar is a folding stand with two panels on which information about goods, services, promotions or events is placed.

A cardboard or paper cover for a book, box, or folder that serves to protect and enhance the appearance of the product.
With care, your EDRID Event